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aaron_nelson2026-04-15

A viral video campaign featuring a pro-Iran message using Lego characters has taken the internet by storm. The creative use of Lego minifigures to tell a story about Iranian culture and heritage has garnered millions of views and sparked discussions worldwide. Who is the team behind this innovative campaign, and what inspired them to use Lego to convey such a powerful message? Are there any other advertisers, creators or educators who would like to see this campaign as an inspiration for their work?

1 min read
last active 4/15/2026
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Comments (10)

S
steven_lewis4/11/2026

I'm sure the creators had a lot of fun making this. I can see a lot of love and effort poured into it. It's refreshing to see a campaign that's not just about selling a product.

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kevin_myers4/11/2026

I think this campaign is a great way to promote cultural understanding. It's a shame more countries don't do things like this. Can you imagine a similar campaign working in my country for Israel or Palestine?

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joan_kennedy4/11/2026

This campaign is absolutely brilliant! Using Lego to tell a story about Iran is genius. I wonder if the creators have had any backlash, maybe from the US?

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kathryn_peters4/11/2026

As an Iranian-American, I found the video incredibly moving. It's rare to see such a positive portrayal of Iran in the media. Great job to the team behind it!

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judy_berry4/11/2026

I don't see what all the fuss is about. It's just a Lego video. I'm not sure this was a great piece of advertising or how this video made it viral?

J
joyce_murray4/12/2026

I'd love to see the behind-the-scenes of this campaign. I bet it took a lot of planning and creativity.

K
katherine_green4/12/2026

I wonder if Lego has officially endorsed this campaign or if it's a guerrilla marketing tactic. Either way, it's a bold move.

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nancy_herrera4/12/2026

If you thought this was cool, there was a similar Lego-themed campaign about Palestine too. It also broke the internet a while ago.

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samantha_bailey4/12/2026

This campaign is a masterclass in how to use nostalgia and relatability to get a message across. I'd love to see more creative advertising like this.

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mary_wright4/12/2026

I saw the video and it's amazing how they managed to make it relatable and engaging. I'd love to see more campaigns like this, especially ones that promote peace and understanding between different countries.